Donald Trump appears to be softening his tone after widespread dismay in Hollywood and further afield at his bombshell announcement of 100% tariffs on films “produced in foreign lands”, saying he was “not looking to hurt the industry”.
In remarks reported by CNBC, Trump said he was planning to discuss the plan with film industry leaders. “I’m not looking to hurt the industry, I want to help the industry.”
He added: “So we’re going to meet with the industry. I want to make sure they’re happy with it because we’re all about jobs.”
Trump also took aim again at California state governor Gavin Newsom, saying the film industry “has been decimated by other countries taking them out, and also by incompetence, like in Los Angeles, the governor [Gavin Newsom] is a grossly incompetent man, he’s just allowed it to be taken away from”.
Trump added: “Hollywood doesn’t do very much of that business, they have the nice sign, and everything’s good, but they don’t do very much.”
Newsom responded with a statement saying: “Governor Newsom continues to champion California’s iconic film and television industry – recognising it as a cornerstone of the state’s economy, one that sustains hundreds of thousands of good-paying jobs across every sector around the state.”
“His plan to more than double the state’s film and television tax credit reflects a commitment to keeping production here at home, supporting workers and maintaining California’s global leadership in entertainment. If the President announces a proposal with more details, we will review it.”
Newsom had earlier responded to Trump’s announcement by proposing a $7.5bn federal tax incentive scheme, saying in a statement to Variety: “Building on our successful state program, we’re eager to partner with the Trump administration to further strengthen domestic production.” Tax incentive schemes in the US currently operate on a state-by-state basis, and Newsom had announced a plan in April to boost California’s to $750m.
California senator Adam Schiff also condemned Trump’s tariff proposal while backing calls for a federal tax credit scheme, saying in a statement: “Blanket tariffs on all films would have unintended and potentially damaging impacts, [but] we have an opportunity to work together to pass a major federal film tax credit to re-shore American jobs in the industry.”
Late night TV hosts Jimmy Kimmel and Jimmy Fallon also joined the chorus of dismay and bafflement at Trump’s plan. Commenting that Trump was “now aiming his wrecking ball at Hollywood”, Kimmel questioned whether foreign-made movies were a “national security threat” as Trump claimed. “I don’t care where they’re made. I really don’t. I guess it’s what the late, great Hannibal Lecter would’ve wanted. Sonic, the illegal immigrant hedgehog, is a national security threat and he must be stopped!”
Kimmel also mocked actor Jon Voight’s role in Trump’s thinking, saying: “This is where he reportedly got the tariff movies idea – from Angelina Jolie’s 86-year-old father she won’t talk to. What a great idea. Next year, The White Lotus is gonna be set at a Hampton Inn.”
Fallon also took aim at Trump’s implication that foreign locations were somehow taboo, saying: “Gonna be fun seeing the next Lord of the Rings filmed in Bayonne, New Jersey,” adding: “If you don’t like that, you can also watch Emily in Des Moines [instead of Emily in Paris]. It’s just as charming.”