Peta urges Gail’s Bakery to drop extra charge for plant milk

A leading animal rights charity has launched a campaign calling for Gail’s Bakery to drop its surcharge on plant-based milks, claiming it “unfairly discriminates” against customers with dairy intolerances or those trying to make more ethical choices.

Gail’s, a chain that is expanding rapidly in Britain, charges 40p to 60p extra if customers want oat or soya milk in their coffee or tea.

With at least one in three Britons now drinking plant-based milks, other high-street coffee chains tend to offer one – soya – for free, though other dairy-free alternatives such as oat, almond and coconut milk often still come at a cost.

Peta has called for Gail’s to drop its extra charge. Dawn Carr, the charity’s vice-president of vegan projects, told the Guardian: “Gail’s is milking customers who care about animals and the planet by offering a discount on reusable cups but still charging extra for plant milk.

“Dairy milk is an environmental disaster, cruel to cows, and bad for human health. We’re calling on [Gail’s] to ditch the upcharge and encourage all conscious coffee drinkers to join Peta’s campaign.”

Last month, Sir Paul McCartney wrote to the US chain Peet’s Coffee asking it to drop its extra charge for non-dairy milk. Within days, Peet’s climbed down.

The former Beatle, who has been a vegetarian since 1975, wrote at the time: “It recently came to my attention that Peet’s has an extra charge for plant-based milks as opposed to cow’s milk.

“I must say this surprised me, as I understand that your company is committed to reducing methane emissions and water waste, yet cow’s milk significantly contributes to them.”

Pret a Manger stopped charging extra for plant-based milks such as oat, almond, soya and rice-coconut in the UK in 2020 after calls from animal rights advocates. Starbucks dropped its vegan milk surcharge in the UK in 2022. Leon and Joe and the Juice do not charge extra for any standard dairy-free milk alternatives.

Costa Coffee and Caffe Nero do not charge for soya milk, but oat and coconut milk are an additional 45p at both. Costa also has an “ultimate blend” plant-based milk alternative at some stores for 35p. Peta has also renewed its calls for these extra charges to be dropped.

Campaigners and animal rights advocates have long said these extra costs discriminate against people searching for dairy-free alternatives, with some claiming it amounts to a “tax” that should instead be applied to dairy because of its cost to the animals and the environment. But critics have said that almond milk uses large quantities of water in its production.

Dale Vince, a green energy industrialist and ambassador for the charity Veganuary, said the charges were an example of “premium pricing” for plant-based foods, which tend overall to have a lower environmental impact. “This is a rip-off, plain and simple – part of the premium pricing of plant-based foods, which by their very nature cost less,” he said.

Carr added: “It’s true that almond milk uses more water to produce than oat milk, but the amount pales compared to that needed to make dairy milk. Slurry run-off from dairy factory farm manure and urine pollutes waterways, methane damages the ozone layer, and transport and slaughter of cows is extremely energy-intensive.

“If anything, businesses should charge more for dairy to better reflect the true cost to the animals and the planet. But they certainly need to eliminate the unfair and damaging upcharge on vegan milks.”

Toni Vernelli, Veganuary’s head of communications, said: “The cost of many plant milks has come down dramatically in recent years, so many of the surcharges – which range from 25p to 50p – are out of proportion to the extra expense the vendor incurs.”

Gail’s declined to comment. Last year the chain, which has been described as a “political bellwether” for middle-class Britain, faced controversy over its expansion plans amid fears it would push out independent coffee houses. Its first outlet opened in Hampstead, north-west London, in 2005 and there are now about 170 branches in the UK.