England’s last Women’s Ashes win was so long ago – 11 years, in fact – that, when asked about it last week, Danni Wyatt-Hodge struggled to remember many details. Her main recollection was of the raucous night out in Hobart afterwards – a celebration that the then-captain, Charlotte Edwards, said resulted in her “worst ever hangover”. Somewhere out there is a photograph of Edwards and her successor, Heather Knight, staggering back to the team hotel, looking distinctly worse for wear. Unsurprisingly, it has never found its way into the public domain.
Of course, that was all in the pre-professional era (January 2014). All the same, should England pull off a similar triumph over the next three weeks (the series gets under way in Sydney on Sunday), Knight may be forgiven for leading some rambunctious celebrations of her own. This will be her fifth Ashes as captain: her side have fallen short on all four previous attempts. As for the possibility of beating Australia in their own backyard? England have managed it only three times, and one of those was the first ever international women’s series back in 1934-35. Tasks don’t get much more uphill.
Recent history puts these sides at level pegging – the 2023 Women’s Ashes series finished with the two teams on eight points apiece – but a lot of water has gone under the bridge since then. Both teams bear recent scars: Australia were knocked off their world champion perch by South Africa in the semi-finals of October’s T20 World Cup, while the less said about England’s own nightmare World Cup exit at the hands of West Indies, the better.
England claim to have regrouped subsequently: they are fresh from a successful tour of South Africa that culminated in a 286-run win in the Bloemfontein Test, on similar quick, bouncy pitches to the ones they are likely to find in Australia. “We’re in a better place now than we were when we got on the plane to South Africa,” their coach, Jon Lewis, said. “That was a line in the sand moment for the team.”
But Australia have started their summer with a return to status quo dominance, dispatching India and the newly crowned Twenty20 world champions, New Zealand, with ease in successive one-day series, unearthing new talents (the 21-year-old Georgia Voll hit a century in only her second international match), and consolidating existing ones (Annabel Sutherland scored back-to-back hundreds just in time to arrive at peak form for the Ashes). “They’re ruthless. It’s going to be a massive challenge for us,” Wyatt-Hodge said.
The challenge is enhanced by the fact that the entire series – three ODIs, three T20s and a four-day Test – is being crammed into only three weeks in five different cities. At the official launch on Wednesday, Ash Gardner and Tammy Beaumont called for the boards to extend future Ashes series to incorporate three Tests. “I would love to see three,” Beaumont said.
“The best thing about the Ashes is the narrative, the rivalry, how it builds over time.” The prospect seems unlikely. Cricket Australia was apparently constrained in the scheduling of this series by the forthcoming Women’s Premier League in India: if the men’s game is anything to go by, this is just the beginning of a bloody tussle for priority between international and franchise cricket that will (sadly) leave little room for a multi-Test Women’s Ashes.
The more immediate concern is the daftness of this schedule from a marketing and player-welfare perspective. Wyatt-Hodge was equanimous about the prospect – “we can’t moan about it, we’ve just got to embrace it, haven’t we?” – but by the time the pink-ball Test at the Melbourne Cricket Ground gets under way on 30 January, both sides will already be shattered. Not ideal for the match that is supposed to be the series jewel in the crown.
CA was already under pressure to live up to the record-breaking 2023 series, for which more than 94,000 tickets were sold and which broke the record for the highest aggregate crowd at a women’s Test (23,207). The England and Wales Cricket Board claimed it as a triumph for its “Ashes, Two Ashes” marketing campaign, made possible by the men’s and women’s series being played simultaneously. By contrast, CA is persisting with a standalone window for the Women’s Ashes (the men’s series is months away, and no crossover marketing is being attempted).
They are pulling out all the stops – so far, we’ve seen a giant pink cricket ball balloon tethered above the MCG; a London Big Red Women’s Ashes bus selling tickets around the grounds; and musical acts G Flip and Sampa the Great booked to perform during the Test (Katy Perry apparently wasn’t available this time around). Will it work? Watch this space. Australia are favourites for the Ashes – but if ticket sales prove disappointing, the ECB might yet win the marketing war.